Other companies have already been doing real-world, location-specific AR games and apps: Think Pokemon Go, but for concerts or sports or games or art. Android 14: The Biggest Features Announced at Google I/O 2023.Google Reveals Its AI-Powered Search Engine to Keep Up With Competition.Google Pixel Fold Hands-On: Samsung Has New Competition.Google I/O's Big Reveals: Pixel Fold, 7A, Android 14, AI and More.Some experimental location-based AR street art using the new tools has already been made in Mexico City, London and LA. Quintar, a company that's already built AR into the PGA Tour app, tested live AR navigation through golf courses at East Lake Golf Club in Atlanta. Gap and Mattel are making an augmented-reality Barbie clothing pop-up that layers onto city streets.
A location-based Space Invaders game from Taito will map onto streets and buildings. Geospatial Creator tools will be supported in Unity and Adobe's Aero. Google's new moves come with a bunch of partnerships already underway. Now, the latest software tools for phones announced Wednesday at Google's I/O developer conference point to a continuation of a world-layered set of map-assisted augmented reality experiences that could end up arriving well before a new pair of Google-made glasses ever do. The company is planning a mixed reality partnership with Samsung and Qualcomm, and has already experimented with assistive glasses and holographic telepresence booths. While much of the AR world looks to Apple and its rumored upcoming VR/AR headset, Google is making some moves of its own.
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